HyperIngredients

Precise needs, precision ingredients.精准需求,精准原料。

We make branded health ingredients blockbusters我们将品牌健康原料打造为明星产品

We partner with innovative ingredient developers to select, validate, position, and commercialize a curated portfolio of science-driven functional ingredients across the West-East axis. Long-term partnerships. Deep customer intimacy.我们与创新原料开发商合作,在中西方轴线上精选、验证、定位和商业化科学驱动的功能性原料组合。长期合作伙伴关系,深度客户亲密度。

Scientific depth. Commercial excellence.科学深度。商业卓越。

$0 global functional ingredients market. Yet a fraction of differentiated innovations reach their cross-border commercial potential.全球功能性原料市场规模。然而只有少数差异化创新产品能够跨境实现其商业潜力。

The world's most differentiated ingredients rarely make it across borders世界上最具差异化的原料很少能成功跨越国界

Manufacturers excel at science but lack the commercial infrastructure for international scaling. The gap between innovation and market success is real, costly, and persistent.制造商擅长科学研发,但缺乏国际化扩展的商业基础设施。创新与市场成功之间的鸿沟是真实的、代价高昂的、持续的。

Regulatory Complexity法规复杂性

EFSA, FDA, CFDA/NMPA pathways each require specialized local knowledge, dossier preparation, and years navigating shifting requirements.EFSA、FDA、CFDA/NMPA各自的审批途径都需要专业的本地知识和多年的法规导航经验。

Novel Food applications in the EU can take 18-24 months. China's registration requires in-country testing. Each path needs dedicated regulatory expertise that most ingredient companies lack.欧盟新型食品申请可能需要18-24个月。中国注册需要境内测试。每条途径都需要大多数原料公司所缺乏的专业法规知识。
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Cultural & Commercial Barriers文化与商业壁垒

Language is the easy part. Business culture, negotiation patterns, and go-to-market playbooks differ fundamentally between West and East.语言是最简单的部分。商业文化、谈判模式和市场进入策略在中西方之间存在根本差异。

In China, guanxi (relationship capital) precedes business. In Europe, clinical dossiers lead. Understanding these nuances determines commercial success or failure.在中国,关系(人脉资本)先于商业。在欧洲,临床档案为先导。理解这些差异决定了商业的成败。
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Fragmented Distribution分散的分销渠道

Generic distributors lack the scientific depth to position branded, high-specialty ingredients. Products get buried in commodity catalogs.通用分销商缺乏科学深度来定位品牌高端原料。产品被埋没在普通商品目录中。

Branded ingredients need dedicated storytelling, claims management, and formulation support. A distributor handling 5,000 SKUs cannot provide this depth. The boutique model solves this.品牌原料需要专属的故事讲述、声称管理和配方支持。处理5000个SKU的分销商无法提供这种深度。精品模式解决了这一问题。
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Why HyperIngredients®为什么选择我们

Not a distributor.
A boutique commercialization platform.
不是分销商。
是精品商业化平台。

We partner with innovative ingredient developers and take a small number of branded ingredients to build their commercial presence with the depth only a boutique operation can deliver. We make them blockbusters.我们与创新原料开发商合作,精选少量品牌原料,以精品运营的深度打造其商业影响力。我们将它们打造为明星产品。

01

Rigorous Curation严格的精选标准

Every ingredient is clinically validated, regulatory-ready, and selected because we believe it can define its category.每种原料都经过临床验证、法规就绪,被精选是因为我们相信它能定义其类别。

We evaluate across six criteria. Fewer than 5% of ingredients we evaluate meet our threshold. Quality over quantity — always.我们从六个维度进行评估。不到5%的原料能达到我们的标准。始终注重质量而非数量。
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02

Long-Term Partnerships长期合作伙伴关系

We build deep, exclusive partnerships with ingredient innovators. Customer intimacy and mutual growth define every relationship.我们与原料创新者建立深入、独家的合作伙伴关系。客户亲密度和共同成长定义了每段关系。

We invest heavily in understanding our partners' science and our clients' needs. We train decision-makers, educate formulators, and align commercial strategies for the long term.我们大力投资于理解合作伙伴的科学和客户的需求。我们培训决策者,教育配方师,并长期调整商业策略。
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03

West-East Bridge中西方桥梁

Dual-market infrastructure with real presence in Europe and Asia-Pacific. Cultural fluency built over 18+ years.在欧洲和亚太地区拥有真实存在的双市场基础设施。超过18年积累的文化流利度。

Offices in Valencia and Shanghai. We speak the language — literally and commercially — of both Western and Eastern markets.在瓦伦西亚和上海设有办事处。我们能用中西方市场的语言进行沟通——无论是字面意义还是商业意义上的。
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Global Presence全球布局

Bridging West and East.
In Both Directions.
连接中西方。
双向桥梁。

Offices in Spain and China. United States coming soon. One integrated platform connecting ingredient innovators worldwide with the markets where they want to grow.办事处设在西班牙和中国。美国即将开设。一个整合平台,将全球原料创新者与他们希望增长的市场连接起来。

JPN KOR DEU ITA BRA SPAIN CHINA US COMING SOON OFFICES INGREDIENT ORIGINS COMING SOON TRADE ROUTES 办事处 原料来源 即将开设 贸易路线
West → East西方 → 东方

For Ingredient Innovators Seeking Asia-Pacific Markets为寻求亚太市场的原料创新者

Your science deserves a global stage. We partner with you to take your branded ingredient into China, Southeast Asia, and beyond.您的科学值得全球舞台。我们与您合作,将您的品牌原料带入中国、东南亚及更远的市场。

  • China regulatory navigation (CFDA/NMPA, Novel Food)中国法规导航(CFDA/NMPA,新食品原料)
  • On-the-ground operations in Shanghai Pudong FTZ上海浦东自贸区本地运营
  • Localized positioning, claims, and brand narrative本地化定位、声称和品牌叙事
  • Qualified APAC buyer and formulator networks亚太地区合格买家和配方师网络
  • Import logistics, cold chain, and warehousing进口物流、冷链和仓储
East → West东方 → 西方

For Asian Companies Seeking Western Market Entry为寻求进入西方市场的亚洲企业

Your differentiated ingredient has global potential. We provide the infrastructure to enter Europe and the Americas with credibility.您的差异化原料具有全球潜力。我们提供基础设施,帮助您以可信的方式进入欧洲和美洲市场。

  • EU Responsible Person and Novel Food dossier management欧盟负责人和新型食品档案管理
  • EFSA health claims strategy and substantiationEFSA健康声称策略和实证支持
  • Brand positioning for Western markets西方市场品牌定位
  • European buyer networks across nutra, F&B, pet覆盖营养品、食品饮料、宠物营养的欧洲买家网络
  • LATAM and North American market intelligence拉美和北美市场情报
Our Thesis我们的论点

The Differentiation Gap
Is the Opportunity
差异化鸿沟
正是机遇所在

The most globally recognized health ingredients tend to belong to large corporations with their own distribution networks. These portfolios often converge on the same high-volume, lower-margin categories — competing on scale, not differentiation. Meanwhile, the most innovative, science-driven branded ingredients are developed by mid-sized companies that lack the infrastructure to cross borders effectively. That is exactly where HyperIngredients® operates.全球最知名的健康原料往往属于拥有自有分销网络的大型企业。这些产品组合通常集中在相同的大批量、低毛利类别——以规模而非差异化竞争。与此同时,最具创新性、科学驱动的品牌原料由中型企业开发,但它们缺乏有效跨境的基础设施。这正是HyperIngredients®所在之处。

Commodity Model大宗模式

Large Incumbents大型企业

  • Own global distribution networks拥有全球分销网络
  • Converging portfolios — less differentiation趋同的产品组合——较少差异化
  • Scale-driven, high-volume categories规模驱动,大批量类别
  • Increasing downward margin pressure不断增大的利润下行压力
HyperIngredients® ModelHyperIngredients®模式

Innovation Partners创新合作伙伴

  • High-value, science-backed branded ingredients高价值、科学支持的品牌原料
  • Genuine differentiation with defensible IP拥有可防御知识产权的真正差异化
  • Mid-sized innovators needing cross-border reach需要跨境覆盖的中型创新者
  • Premium margins from customer intimacy通过客户亲密度实现溢价

Industry context based on publicly available market analyses from Grand View Research, Mordor Intelligence, and Euromonitor International. Specific figures are directional estimates intended for illustrative purposes and do not represent proprietary research by HyperIngredients®.行业背景基于Grand View Research、Mordor Intelligence和Euromonitor International的公开市场分析。具体数据为方向性估计,仅供说明之用,不代表HyperIngredients®的专有研究。

Strategic Health Areas战略健康领域

Where Science Meets
Commercial Opportunity
科学与商业机遇
的交汇之处

We focus our portfolio on health areas where branded, science-backed ingredients create the highest value and where consumer demand is accelerating fastest.我们将产品组合聚焦在品牌化、有科学支持的原料能创造最高价值、消费者需求增长最快的健康领域。

Gut Health & Microbiome肠道健康与微生物组

The microbiome revolution reshapes health. Probiotics, postbiotics, and synbiotics lead the charge.微生物组革命正在重塑健康。益生菌、后生元和合生元引领潮流。

Key opportunities: strain-specific probiotics with clinical endpoints, postbiotic metabolites for shelf-stable applications, microbiome-gut-brain axis innovations, and pet microbiome products.关键机会:具有临床终点的菌株特异性益生菌、用于货架稳定应用的后生元代谢物、微生物组-肠-脑轴创新以及宠物微生物组产品。
High Growth高增长

Healthspan & Longevity健康寿命与长寿

The defining health megatrend of the decade: extending not just lifespan but years of healthy, active living. A core strategic focus for HyperIngredients®.这十年定义性的健康大趋势:不仅延长寿命,更延长健康、活跃生活的年限。HyperIngredients®的核心战略重点。

NAD+ precursors, senolytics, mitochondrial support, collagen peptides, CoQ10, and omega-3 concentrates. Cellular vitality, joint health, cardiovascular function, and cognitive resilience — a cross-category opportunity spanning all demographics and geographies.NAD+前体、衰老细胞清除剂、线粒体支持、胶原蛋白肽、CoQ10和浓缩omega-3。细胞活力、关节健康、心血管功能和认知韧性——跨类别的机遇,覆盖所有人群和地区。
Megatrend大趋势

Immune Support免疫支持

Post-pandemic awareness permanently elevated immune health as a consumer priority across all demographics.后疫情时代的认知使免疫健康成为所有人群中的消费者首要关注。

Branded ingredients with demonstrated immune-modulation mechanisms command significant premiums. Key formats: daily supplements, functional beverages, fortified foods.具有免疫调节机制的品牌原料获得显著溢价。关键形式:日常补剂、功能饮料、强化食品。
Sustained Demand持续需求

Cognitive & Mental Wellness认知与心理健康

Brain health, stress resilience, and cognitive performance — the fastest-growing supplement categories worldwide.脑健康、压力恢复力和认知表现——全球增长最快的补剂类别。

Nootropics and adaptogens moving from niche to mainstream. Branded ashwagandha extracts, lion's mane bioactives, and gut-brain axis modulators.促智剂和适应原正从小众走向主流。品牌南非醉茄提取物、猴头菇生物活性物和肠脑轴调节剂。
Emerging Star新兴之星

Beauty from Within内在美

Nutricosmetics bridge beauty and health with ingestible ingredients targeting skin, hair, and nail health.营养美容品通过口服原料连接美容与健康,针对皮肤、头发和指甲健康。

Market projected to reach $15B+ by 2028. Key: collagen peptides, ceramides, astaxanthin. Asia-Pacific leads; Europe rapidly catching up.市场预计到2028年将达到150亿美元以上。关键:胶原蛋白肽、神经酰胺、虾青素。亚太地区领先;欧洲迅速追赶。
Cross-Cultural跨文化

Metabolic & Weight Management代谢与体重管理

GLP-1 drug awareness has paradoxically boosted demand for natural metabolic health ingredients.GLP-1药物的认知反而推动了对天然代谢健康原料的需求。

Branded ingredients targeting blood sugar, satiety, and metabolic optimization seeing unprecedented demand. Functional fibers and specific probiotic strains are key.针对血糖、饱腹感和代谢优化的品牌原料需求前所未有。功能性纤维和特定益生菌菌株是关键。
GLP-1 AdjacentGLP-1关联
Portfolio Philosophy产品组合哲学

What Makes an Ingredient a HyperIngredient®?什么使原料成为超级原料?

Not every ingredient qualifies. A HyperIngredient® combines validated science with genuine market opportunity and cross-border viability. We partner with innovators — typically mid-sized companies with real differentiation but limited global reach — to make their ingredients blockbusters.并非每种原料都能入选。超级原料将经过验证的科学与真正的市场机会和跨境可行性相结合。我们与创新者合作——通常是拥有真正差异化但全球覆盖有限的中型企业——将他们的原料打造为明星产品。

Validated Science经验证的科学

Clinical evidence backing specific functional claims支持特定功能声称的临床证据

Peer-reviewed human trials meeting EFSA, FDA, and CFDA substantiation standards.经过同行评审的人体试验,符合EFSA、FDA和CFDA实证标准。

Defensible IP可防御的知识产权

Proprietary technology hard to replicate难以复制的专有技术

Patents on strains, processes, compositions. Technology moats protecting innovator and market partner alike.菌株、工艺、组成的专利。技术护城河同时保护创新者和市场合作伙伴。

Regulatory Readiness法规就绪

Clear pathway in target jurisdictions目标管辖区的明确途径

Existing or achievable approval in EFSA, CFDA/NMPA, FDA, FSANZ, or equivalent.在EFSA、CFDA/NMPA、FDA、FSANZ或同等机构已获批或可获批。

Formulation Versatility配方多功能性

Stability and dosage flexibility across formats各种形式的稳定性和剂量灵活性

Proven in supplements, food, beverage, and pet nutrition formats.在补剂、食品、饮料和宠物营养形式中已验证。

Commercial Storytelling商业叙事

Claims narrative that inspires brand adoption激发品牌采用的声称叙事

Compelling consumer benefits that translate across cultures and marketing channels.能够跨文化和营销渠道传播的引人注目的消费者利益。

Cross-Border Viability跨境可行性

Resonates across distinct markets在不同市场产生共鸣

Navigates multiple regulatory regimes without losing brand identity or scientific integrity.在不失品牌形象或科学完整性的情况下应对多个法规体系。

Target Application Spaces目标应用领域

High-value application areas where we build partnerships — spaces where science-backed differentiation creates real commercial advantage.我们建立合作关系的高价值应用领域——科学差异化创造真正商业优势的空间。

Healthspan & Longevity健康寿命与长寿Gut Health肠道健康Immune Support免疫支持Cognitive Health认知健康Beauty from Within内在美Metabolic Wellness代谢健康Sports & Performance运动与表现Functional F&B功能性食品饮料Pet Nutrition宠物营养Infant Nutrition婴幼儿营养
Science-driven ingredient selection
Science-driven selection科学驱动的精选
Curated ingredient portfolio
Curated branded portfolio精选品牌组合
Global delivery network
Cross-border delivery跨境交付
Strategic Focus Areas战略重点领域

Where We Build Blockbusters我们打造明星产品的领域

These are the high-value ingredient categories where we focus our partnerships — spaces where science-backed differentiation and cross-border potential converge. Not all categories are active yet; this is where we are building and where we are heading.这些是我们合作的高价值原料类别——科学差异化与跨境潜力交汇之处。并非所有类别都已激活;这是我们正在建设和前进的方向。

Probiotics & Postbiotics

We seek proprietary strains with clinical evidence for human and pet nutrition — from oral care to immune support. A core focus area.我们寻找具有临床证据的专有菌株,用于人类和宠物营养——从口腔护理到免疫支持。核心重点领域。

Strain-specific solutions with documented mechanisms. Postbiotic metabolites for shelf-stable food and beverage applications.具有记录机制的菌株特异性解决方案。用于货架稳定食品和饮料应用的后生元代谢物。
Active Focus积极关注

Precision Botanicals

We target standardized, IP-protected plant extracts where clinical substantiation creates genuine competitive moats.我们瞄准标准化、知识产权保护的植物提取物,临床实证创造真正的竞争壁垒。

IP-protected extraction processes deliver consistent bioactive profiles. Clinical studies specific to standardized composition.知识产权保护的提取工艺提供一致的生物活性物质谱。针对标准化组成的临床研究。
Active Focus积极关注

Bioactive Peptides

An emerging focus: functional peptides with clinically demonstrated bioactivity for metabolic, cognitive, and performance applications.新兴重点:具有临床验证生物活性的功能性肽,用于代谢、认知和运动表现应用。

Collagen, milk-derived, and marine-origin peptides with specific molecular weight profiles and documented absorption.具有特定分子量分布和记录吸收特性的胶原蛋白、乳源和海洋源肽。
Emerging Focus新兴重点

Formulation Support & Advisory配方支持与咨询

A transversal capability: expert co-development and technical advisory for brands building products with premium branded ingredients.横向能力:为使用高端品牌原料构建产品的品牌提供专家联合开发和技术咨询。

Dosage optimization, stability testing, application-specific guidance. 18+ years of hands-on formulation expertise across supplements, food, beverages, and pet nutrition.剂量优化、稳定性测试、应用特定指导。18+年跨补剂、食品、饮料和宠物营养的实践配方专业知识。
Core Capability核心能力

Specialty Fermentation

A growing area of interest: precision fermentation-derived ingredients with scalable production and batch-to-batch consistency.日益关注的领域:精密发酵衍生原料,可扩展生产,批次间一致性。

Next-generation fermentation-derived proteins, enzymes, and metabolites with environmental advantages and superior purity.具有环境优势和卓越纯度的下一代发酵衍生蛋白质、酶和代谢物。
Growing Focus增长重点
Our Partnership Model我们的合作模式

Scientific Depth. Commercial Excellence.科学深度。商业卓越。

From ingredient identification to market delivery, we manage the full commercialization lifecycle through deep partnerships — investing in education, training, and long-term alignment with every stakeholder.从原料识别到市场交付,我们通过深度合作管理完整的商业化生命周期——投资于教育、培训和与每个利益相关者的长期协同。

1

Select精选

Identify ingredients with genuine differentiation and cross-border potential识别具有真正差异化和跨境潜力的原料

2

Validate验证

Regulatory assessment and commercial-fit analysis per geography按地域进行法规评估和商业适配分析

3

Position定位

Strategic brand narrative and claims architecture per market按市场的战略品牌叙事和声称架构

4

Educate教育

Train decision-makers and formulators. Build knowledge, build trust培训决策者和配方师。建立知识,建立信任

5

Deliver交付

Import logistics, quality assurance, cold chain at destination进口物流、质量保证、目的地冷链

Full Commercial Stack完整的商业体系

Beyond ingredient sourcing: the commercial infrastructure branded ingredients need to become blockbusters across borders.超越原料采购:品牌原料在跨境成为明星产品所需的商业基础设施。

Regulatory Gateway法规通道

EFSA, FDA, CFDA/NMPA pathway management. Novel Food dossiers. EU Responsible Person.EFSA、FDA、CFDA/NMPA途径管理。新食品档案。欧盟负责人。

Claims Substantiation声称实证

Health claims strategy, clinical evidence review, compliant wording per jurisdiction.健康声称策略、临床证据审查、各辖区合规措辞。

Commercial Positioning商业定位

Brand narrative, competitive differentiation, go-to-market strategy.品牌叙事、竞争差异化、市场进入策略。

Formulation Advisory配方咨询

Co-development, stability testing, dosage optimization, application guidance.联合开发、稳定性测试、剂量优化、应用指导。

Education & Training教育与培训

Decision-maker training, formulator workshops, scientific education programs for partners and clients.决策者培训、配方师研讨会、面向合作伙伴和客户的科学教育项目。

Import & Logistics进口与物流

Cross-border shipping, customs clearance, cold chain, warehousing.跨境运输、清关、冷链、仓储。

Leadership领导团队

Built by Industry Insiders由行业资深人士创建

Our team brings decades of hands-on experience inside the world's top ingredient companies. We don't just know the market — we built parts of it. We invest continuously in our own education and the education of every partner we work with.我们的团队拥有在全球顶级原料公司的数十年实践经验。我们不仅了解市场——我们参与了市场的构建。我们持续投资于自身教育和每一位合作伙伴的教育。

Founder & CEO — Europe, MENA & LATAM创始人兼CEO — 欧洲、中东和拉美

18+ Years at the Forefront18+年行业前沿经验

  • Former Global VP at a Fortune 50 ingredient company曾任世界500强原料公司全球副总裁
  • Career spanning ADM, Kerry Group, and Naturex (now Givaudan)职业生涯覆盖ADM、Kerry Group和Naturex(现Givaudan)
  • PharmD + Master's in Strategic Management药学博士 + 战略管理硕士
  • Deep expertise in probiotics, prebiotics, postbiotics, and functional ingredients with a focus on bioproduction在益生菌、益生元、后生元和功能性原料方面有深厚专业知识,专注于生物生产
  • Led businesses worth hundreds of millions globally领导过全球价值数亿的业务
  • Board member & Strategic Committee of the International Probiotics Association (IPA)国际益生菌协会(IPA)董事会成员及战略委员会成员
  • Member of Nutrition Capital Network & Judge at NutraIngredients Awards营养资本网络成员及NutraIngredients奖评委
  • Extensive buyer and formulator network across Europe and LATAM遍布欧洲和拉美的广泛买家和配方师网络
Co-Founder — Asia-Pacific Operations联合创始人 — 亚太运营

15+ Years Building APAC Markets15+年亚太市场建设经验

  • Proven track record growing ingredient businesses across Asia-Pacific在亚太地区发展原料业务的验证记录
  • Deep experience at multiple Fortune 50 global ingredient companies在多家世界500强全球原料公司的深厚经验
  • Demonstrated 2.5x revenue growth in microbiome ingredients in APAC亚太地区微生物组原料收入增长2.5倍的验证成果
  • International food innovation award recognition国际食品创新奖项认可
  • MBA from a leading Chinese university中国顶尖大学MBA
  • Native Mandarin speaker with 15+ years in Greater China母语为普通话,15+年大中华区运营经验
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Combined Years合计年数
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Fortune 50 Companies世界500强公司
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Continents大陆
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Jurisdictions法规管辖区
Start a Partnership开始合作

Your ingredient deserves a global stage.
Your portfolio deserves precision sourcing.
您的原料值得全球舞台。
您的产品组合值得精准采购。

Whether you are an ingredient innovator seeking cross-border commercialization, or a brand owner searching for differentiated science-backed ingredients, we would like to hear from you.无论您是寻求跨境商业化的原料创新者,还是寻找差异化科学支持原料的品牌方,我们都期待您的联系。

I'm a Brand Owner我是品牌方
I'm an Ingredient Partner我是原料合作方

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Europe HQ欧洲总部
Valencia, Spain
Asia-Pacific亚太
Shanghai, China (Pudong FTZ)